Aguas de Murcia in figures
 

Our main mission is efficient management of the complete water cycle, in harmony with the environment, and improving quality of life for residents in Murcia in line with our strategic actions.

Three-pillar strategy

Below we present the main milestones Aguas de Murcia achieved in this field in 2024:

 Aguas de Murcia has incorporated Strategic Planning into its management model, a systematic process of internal reflection and self-assessment aimed at establishing key long-term objectives and defining the essential lines of action to achieve them.

As a result of this internal and external analysis, Aguas de Murcia has defined a series of objectives and strategic guidelines from which each of the improvement proyects and initiatives in the company's various areas are developed.

The Strategic Plan for the period 2024-2030 is structured around four major strategic pillars that define the following objetives for 2025.

SOCIAL INVOLVEMENT

• Promote volunteering: 10% of the workforce particpates in volunteer activities
• Promote dialogue and collaboration with stakeholders; rating of Social Water Alliance entities: 7.8
• Implement social action, employment, and sustainability projects: 15 projects
• Reduce the digital divide: value the experience of those over 9.5

DIGITAL TRANSFORMATION

•  Incorporate technology for an optimal user experience: achieve 42.50% of digital transactions 
• Achieve a satisfactory customer experience after the transaction: NSS 25%
• Achieve 55% of the meter fleet with remote metering technology
• Expand real-time monitoring of our networks by installing 190 control stations as part of the PERTE project
• Implement advanced operational solutions for the comprehensive management of the water cycle, to reduce the impact of potential incidents on citizens

NATURALIZATION OF THE CITY

• Install new pumps to improve energy efficiency
• Install photovoltaic panels in several facilities (floating solar photovoltaic installation in the Contraparada reservoir)
• Increase renewable energy production 
• Increase cogeneration energy (5% increase)
• Increse biogas production through the management of food and/or sugar industry waste (co-digestión): 5 % increase
• Energy self-suffiency >40%
• Renew the vehicle fleet. Purchase more sustainable vehicles
• Reduce energy consumption by 3% compared to 2024
• Calculate the Carbon Footprint and implement the Reduction Plan. Offset the Carbon Footprint
• Ensure that three facilities have Biodiversity Plans
• Present the conclusions of the "Study and Drafting of the Master Plan for Sustainable Urban Drainage Systems for Sub-basins I to VI in the City of Murcia",  in order to have a tool and proposal for improving urban drainage in these areas through the use of sustainable drainage techniques
• Maintain horizontal cooperation with URBAMUSA to implement the Sustainable Urban Drainage System accordig to the "Hacienda" Surface Parking Execution Project on Juan Pablo II Avenue and Violonchelista Migel Ángel Clares Street in Murcia
• Execute and put into service the actions carried out through a subsidy for the development of complementary sanitation and purification actions of the Framework of Priority Actions to Recover the Mar Menor and within the framework of the PRTR that will benefi 7,890 people (67% of the population registered in the 7 districts where the action is being carried out) and more than 10% of energy savings in the consumption of the facilities subject to action

TALENT MANAGEMENT

• Raise awareness and sensitivity through training for the entire workforce on issues of diversity, equality, LGBTI, and disability
• Update knowledge on digitalization 
• Implement professional certifications
• Welcome young people into the organization through professional internships
• Provide internships for people with disabilities in our organization
• Promote the participation of women in selection processes in areas where they are underrepresented

COMMUNICATION STRATEGY

• Improve digital communication: reach 5,000 followers on social media
• Implement campaigns and actions to promote tap water consumption: 35% tap water consumption 
• Implement the 2025 communication plan to improve the company's image:

- Evaluate the company on aspects related to helping vulnerable people: 6 points

- Evaluate water quality: 6.6 points

- Evaluate user perception of water prices: 5 points

- Evaluate the company as an entity committed to the environment: 7 points