Aguas de Murcia in figures
 

Our main mission is efficient management of the complete water cycle, in harmony with the environment, and improving quality of life for residents in Murcia in line with our strategic actions.

Three-pillar strategy

Below we present the main milestones Aguas de Murcia achieved in this field in 2024:

 Aguas de Murcia has incorporated Strategic Planning into its management model, a systematic process of internal reflection and self-assessment aimed at establishing key long-term objectives and defining the essential lines of action to achieve them.

As a result of this internal and external analysis, Aguas de Murcia has defined a series of objectives and strategic guidelines from which each of the improvement proyects and initiatives in the company's various areas are developed.

The Strategic Plan for the period 2024-2030 is structured around four major strategic pillars that define the following objetives for 2026.

SOCIAL INVOLVEMENT

• Promote volunteering: 10% of the workforce particpates in volunteer activities
• Promote dialogue and collaboration with stakeholders; rating of Social Water Alliance entities: 8
• Implement social action, employment, and sustainability projects: 15 projects
• Reduce the digital divide: value the experience of those over 9.5
• Certification in Universal Accessibility

DIGITAL TRANSFORMATION

•  Incorporate technology for an optimal user experience: achieve 50% of digital transactions 
• Achieve a satisfactory customer experience after the transaction: NSS 63%
• Achieve 58.5% of the meter fleet with remote metering technology
• Expand real-time monitoring of our networks by installing 190 control stations as part of the PERTE project
• Implement advanced operational solutions for the comprehensive management of the water cycle, to reduce the impact of potential incidents on citizens, incorporating platforms for advanced supply management, advanced well management, and form the detection and management of climate risks

NATURALIZATION OF THE CITY

• Real-time measurement and management of 95%
• Install new pumps to improve energy efficiency
• Increase Cogeneration Energy (maintain the level of energy self-sufficiency of the Murcia Este WWTP plant)
• Increase biogas production through the management of waste from the food and/or sugar industies (Co-digestion). Maintain biogas production levels from 2025 
• Energy self-suffiency >40%
• Maintain the energy ratios achieved in 2025
• Calculate and verify the Carbon Footprint, implement the Reduction Plan and offset the Carbon Footprint
• Calculate and verify the Water Footprint
• Ensure that three facilities have Biodiversity Plans
• Present the conclusions of the "Study and Drafting of the Master Plan for Sustainable Urban Drainage Systems for Sub-basins I to VI in the City of Murcia",  in order to have a tool and proposal for improving urban drainage in these areas through the use of sustainable drainage techniques

TALENT MANAGEMENT

• Raise awareness and sensitivity through training for the entire workforce on issues of diversity, equality, LGBTI and disability
• Update knowledge on digitalization 
• Implement professional certifications
• Welcome young people into the organization through professional internships
• Provide internships for people with disabilities in our organization
• Promote the participation of women in selection processes in areas where they are underrepresented

COMMUNICATION STRATEGY

• Improve digital communication: reach 8,000 followers on social media
• Implement campaigns and actions to promote tap water consumption: 35% tap water consumption 
• Implement the 2026 communication plan to improve the company's image:

- Evaluate the company on aspects related to helping vulnerable people: 6 points

- Evaluate water quality: 7 points

- Evaluate user perception of water prices: 5 points

- Evaluate the company as an entity committed to the environment: 7 points